Factors influencing adoption of electronic point of sales (E-POS) by shoppers in Nigeria
https://doi.org/10.25587/2587-8778-2025-2-25-43
Abstract
Banking services nowadays are shifted from manual to electronic, but not every country of the world has managed to transform its payment system to electronic level due to some cultural antecedents. In developing countries like Nigeria, the introduction of electronic banking has undergone some stages starting from the improvement of the method of payments and to the provision of several electronic payment platforms as alternative means for cash payments to customers. The success of these electronic payment platforms depends on the level of adoption by consumers. The growing reliance on digital financial transactions globally has left a gap in understanding adoption patterns in developing countries. This study aims to identify and analyze the factors influencing Nigerian retail shoppers’ use of electronic point-of-sale (POS) systems. A structured survey was conducted among 237 respondents across six geopolitical zones in Nigeria, using SEM (Structural Equation Modelling) to test hypotheses derived from the Unified Theory of Acceptance and Use of Technology (UTAUT). The results indicate that performance expectancy, ease of use, and social influence significantly affect users’ intention to adopt POS systems. This research underscores the importance of technological relevance, ease, and peer influence in enhancing adoption rates, providing actionable insights for policymakers and financial institutions in similar socioeconomic contexts.
Keywords
electronic point of sale,
Nigeria,
retail shoppers,
performance expectancy,
effort expectancy,
social influence,
technology adoption,
POS systems,
structural equation modelling,
unified theory of acceptance and use of technology (UTAUT)
Supporting agencies: The authors thank the respondents for their cooperation during the survey period.
About the Authors
M. N. Okoli
North-Eastern Federal University
Russian Federation
Russian Federation
Okoli Maurice ‒ PhD in economics, a fellow at the Institute for African Studies and the Institute of World Economy and International Relations of Russian Academy of Sciences, a lecturer
Yakutsk
B. E. Odigbo
University of Calabar
Nigeria
Nigeria
Odigbo Benedict ‒ PhD in Marketing, Professor at the Department of Marketing
Calabar
D. N. Nzekwu
University of Nigeria
Nigeria
Nigeria
Nzekwu David ‒ PhD in Marketing, A Chief Executive of Anambra State Internal Revenue Service
Enugu
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For citations:
Okoli M., Odigbo B.E., Nzekwu D.N. Factors influencing adoption of electronic point of sales (E-POS) by shoppers in Nigeria. Economy and nature management in the North. 2025;(2):25-43. https://doi.org/10.25587/2587-8778-2025-2-25-43
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