Methodological Aspects of Applying the Ontological Approach to Building a Marketing Information System in the Field of Subsoil Use

Abstract

The reason is the need to take into account the specifics of the sphere of subsoil use. Marketing information systems, by their functional composition, are mainly focused on enterprises in the field of trade / services, while the activities of geological organizations are aimed at studying the subsurface and obtaining special products in the form of geological reports, other accompanying documents and material media. Therefore, when designing a marketing information system, it is necessary to apply not a standard approach with the search and selection of a “boxed” product, but to design this system, starting with its functional subsystem, with an understanding of the factors that guide potential subsoil users when forming a portfolio of projects. To solve this problem, we propose to apply an ontological approach. The essence of this approach is an attempt to decompose the decision support system in this area into groups of decision-making factors. When making decisions in the field of subsurface use, it is necessary to take into account the prospects of subsurface areas, which is mainly carried out by expert means. To implement the processes of consolidation of expert opinions, we propose to use a model with fuzzy logic. As a result, methodological aspects of the application of an ontological approach to the construction of a marketing information system in the field of subsoil use have been worked out.