Contemporary Yakut cinema: a quantitative content analysis of news publications
https://doi.org/10.25587/2587-8778-2024-2-44-51
Abstract
In the modern world, films of various ethnicities, in particular the Yakut cinema, are attracting more and more attention both within the country and abroad. The interest in this topic is reflected in many news publications that actively cover current events, current trends and achievements in the world of the Yakut cinema. This study is an analysis of trends in reporting on the contemporary Yakut cinema based on a quantitative content analysis of news publications. As part of the study, an analysis of references to the Yakut cinema in regional and federal media, as well as on social networks, was carried out. Among the local sources of information, the news publications YASIA, Yakutia.daily and Yakutia Media were taken into account, and from the Russian media the materials of the portals Gazeta.ru, Lenta.ru and Rossiyskaya Gazeta were analyzed. A study was also carried out of references to the Yakut cinema on social networks: VKontakte and Telegram. The main attention was paid to identifying the main topics and tags used when mentioning modern Yakut films, as well as their influence on the discourse and perception of the Yakut cinema in modern society through the prism of news materials in the period from 2023 to 2024. The study made it possible to identify the main information events covering the specified time period.
About the Authors
А. V. Tomskaya
M. K. Ammosov North-Eastern Federal University
Russian Federation
Russian Federation
TOMSKAYA Anna Vladimirovna – Master’s student, Institute of Finances and Economics,
Yakutsk.
У. U. S. Borisova
M. K. Ammosov North-Eastern Federal University
Russian Federation
Russian Federation
BORISOVA Ulyana Semenovna – Candidate of Economic Sciences, Doctor of Sociological Sciences, Docent, Professor, Department of Sociology and Personnel Management, Institute of Finances and Economics,
Yakutsk.
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Review
For citations:
Tomskaya А.V., U. S. Borisova Contemporary Yakut cinema: a quantitative content analysis of news publications. Economy and nature management in the North. 2024;(2):44-51. (In Russ.) https://doi.org/10.25587/2587-8778-2024-2-44-51
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