Development of event tourism in the Republic of Sakha (Yakutia)

Abstract

The research aims at exploring the possibilities and ways of developing event tourism in Yakutia, analyzing the potential of the region and the existing obstacles to its successful implementation. The main objective of the study is to identify the theoretical foundations of event tourism and assess the practical aspects of its implementation in Yakutia. The work uses quantitative and qualitative approaches to data analysis. The material is statistical data on the tourist flow in Yakutia, the results of a survey, as well as data from strategic planning (SWOT analysis) conducted by the authors themselves. The principles of the market needs analysis, a SWOT analysis and the project method are methodically applied. The study showed that the Republic of Sakha (Yakutia) has significant potential for the development of event tourism due to its unique natural resources and cultural heritage. Measures are proposed to increase the attractiveness of the region, including the integration of traditional culture, gastronomic features and active recreation into tourist programs. Practical recommendations were developed to improve the infrastructure and marketing strategy. The conclusions emphasize the need for an integrated approach to the development of event tourism in Yakutia, which includes improvements in infrastructure, information support and the creation of attractive tourist products. The practical significance of the study lies in the proposal of specific measures aimed at increasing the tourist flow and strengthening the economy of the region. The research work opens up prospects for further research in the field of sustainable tourism development and the preservation of cultural heritage.