Marketing mechanism for building a corporate strategy

The article presents the results of a theoretical analysis and research of marketing and the marketing mechanism of corporate structures. Under the Russian civil law, the corporate structure is relevant for commercial and non-commercial structures of various scales. The article discusses the issues of economic and social environments that affect corporate strategies and the processes of building these strategies. It also addresses the marketing mechanism and some elements of marketing used in building corporate strategies.

The article also mentions the training of marketers who can develop a marketing mechanism for individual corporations, including the level of training that ensures the quality of building corporate strategies. An important component of the article is the methodology for developing a marketing mechanism for a specific corporation, taking into account the specific features and industry affiliation of the business structure’s economic activities. The purpose of the article is to provide a theoretical analysis of general and functional research on the marketing mechanism for building corporate strategies. The research materials are based on the results of publications on the subject over the past 15 years, and the research method involves comparing general and functional knowledge about the marketing mechanism and the factors that influence the development of corporate strategies. A significant result of the study is that the traditional system of marketing knowledge is becoming outdated, and there is a lack of new knowledge, and the research results selected for preparation are based on existing methods and knowledge. Consequently, the transformation of socio-economic relations and global transformations will require more in-depth research methods and the development of new methodologies for creating a marketing mechanism for building a corporate strategy.

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