The article discusses the problem of using ontology tools in the process of managing marketing activities of higher educational institutions. The relevance of the study is due to the presence of many challenges and environmental factors affecting the field of higher education: a difficult demographic situation, a decreased level of real incomes of the population, a declined interest of young people in higher education, increasing competition among Russian universities. There is a review of the literature devoted to the application of methods and tools of the ontological analysis for the management of educational activities, the use of ontologies in educational processes. The interpretation of the concept of “ontology” is given. The potential directions of using ontologies are highlighted, namely in computational and economic terms. The ways of using ontologies in educational processes are considered and analyzed: modeling and management of the curriculum, description of student data, description of subject areas of various disciplines, for textbook evaluation. The features of each of them are noted. The research is aimed at solving the problem of effective distribution of finances between the methods of attracting applicants chosen by the university. The authors proposed a new way of using ontologies: to manage the marketing activities of higher educational institutions. An ontological model of marketing activity management at higher educational institutions was has been developed, which is the basis for the development of the data architecture of the future digital service within the university information system.

At present, the state of the mining industry, mainly fuel and energy resources and non-ferrous metals, plays a special role in the economic development of not only individual regions, but also the whole country. In the Russian Federation, revenues derived from the extraction and export of mineral raw materials in value terms account for about 80% of Russian exports. The article discusses the economic aspects of subsurface use in the northern resource-type regions specializing in the extraction of highly liquid mineral resources: oil, gas, coal, diamonds and gold in order to identify strengths and weaknesses. The mineral raw materials and production potentials of the mining industry of the regions are analyzed. The method of mathematical statistics evaluates the level of dependence of the social development of regions on the extractive industry on the Cheddock scale. Based on a factor analysis and assessment of the economic components of subsurface use and regional statistics for 2010-2020, there was revealed a high level of resource orientation of the economy; capital intensity of the mining industry and monospecialization of the economy in all northern resource-type regions; a high level of dependence of social development on the extractive industry in the Sakha Republic (Yakutia), Khanty-Mansiysk-Yugra and Yamalo-Nenets Autonomous Okrugs. The negative and positive factors of the sustainable development of the mining industry are highlighted, and the key points of the prospective development of the economy of the northern regions of the resource type are also identified.

The article presents the results of a correlation analysis of the relationship between the indices of the number of indigenous peoples of northern Yakutia and the results of traditional management, which are life-supporting for the population of the Arctic zone of the republic. The strategic development of the Russian Arctic zone, including the Sakha Republic (Yakutia), is aimed at creating supporting development zones, the formation of which should be of an integrated nature, taking into account both the industrial development of territories and the protection of the way of life of the indigenous peoples of the North. At the same time, the population statistics indicate a decline in the population. Therefore, the article adopted a hypothesis about the relationship between population indicators and indicators of traditional farming (the number of reindeer, cattle, and horses). To analyze the relationships, we used an empirical database of statistical data for the period 2017-2019 for 13 Arctic districts (uluses) of the Arctic zone of the Sakha Republic (Yakutia). To carry out the correlation analysis, the variation in the values of the indicators was preliminarily studied. The high level of variation in indicators can be explained by the fact that the territory of the Arctic zone of the republic is quite extensive, including 13 municipal districts, each of which is characterized by one or another type of management. The correlation analysis included the calculation of linear paired correlation coefficients for each year of the study period. The values of the correlation coefficients showed that the relationship exists and has a moderately strong character only in terms of the number of cattle and horses; in terms of the number of reindeer, the relationship was not confirmed. In addition to the correlation measures, elasticity coefficients were calculated, which confirmed these conclusions. The results of the study can be used to increase the awareness of state and local authorities in terms of the development and implementation of state measures for the development of the North of Russia.

The article reviews the activity of the Ust-Nera District Library, Oymyakonsky District, Sakha Republic (Yakutia), in terms of its management aspect: personnel, social partnership issues, engagement in the republic’s and regional cultural projects, fulfilling the municipal commission, and the nature of relationships with the founder. The study is provided with tables and diagrams illustrating major indicators of the Ust-Nera District Library in the period 2018-2021. Based on the analysis done, recommendations are developed on improving the management of the institution.