In the context of global energy transformation and the promotion of “dual carbon” goals, China’s new energy vehicle industry has entered a phase of rapid development. The purpose of our research is to develop a strategy for optimizing the distribution channels of a leading Chinese company YD (a subsidiary of BYD Company Limited). To achieve this, we analyzed the current state of YD ’s distribution channels, identified existing challenges, and proposed strategies for optimizing these channels. It is noted that YD has already established an extensive offline network, leading the industry in terms of the number of channels, but faces challenges such as an unbalanced channel structure, low efficiency of individual stores, insufficient online conversion, the need to improve the customer experience, insufficient coverage of lower markets, and weak coordination between the public and private sectors. The strategy of optimizing YD ’s channels is proposed in the areas of optimizing the channel structure; for example, to solve the problem of uneven regional development, it is proposed to establish a mechanism of dynamic adjustment of channels based on provinces according to the “one strategy per province” principle. Online and offline integration: building a digital user management system, managing the customer’s life cycle; improving the service experience: implementing a combination of standardization and personalization; organizational and personnel support: activating the internal driving forces in the channels. The importance of organizational guarantees and staff motivation is emphasized, and it is proposed that staff implement a “comparing, learning, catching up, helping, and surpassing” competition mechanism to stimulate the activity of frontline teams. Comprehensive optimization of the channel system can help YD improve its market competitiveness by providing practical guidance for innovation in distribution channels and the strategic transformation of China’s new electric vehicle industry.

This article analyzes the search for new avenues for monetizing natural gas in the Russian Arctic. It demonstrates that the reduction in natural gas exports to Europe has opened up additional opportunities for domestic use of the raw material. These processes are largely consistent with the global trend toward energy localization (consuming where you produce), driven by rising electricity demand. Global demand is growing for new power generation solutions that could complement renewable energy sources. Flexible, mobile, compact, and autonomous solutions powered by natural gas are in high demand. Following the pandemic, the global trend toward miniaturization (localization) of energy solutions has become firmly established. The growth in electricity demand is primarily driven by the technological revolution in artificial intelligence and the need to increase generation not only from renewable energy sources but also from fossil fuels (primarily natural gas). Under these circumstances, distributed energy solutions based on liquefied natural gas are becoming increasingly important. Regional liquefied natural gas production centers could form the basis of such an energy system. The Russian Arctic offers ample opportunities to increase domestic consumption of liquefied gas for various purposes: heating, industrial and residential power, bunkering, mining, and related product manufacturing. Innovative methods for generating natural gas at local fields using solid oxide fuel cells, which are more efficient than gas turbines, are also of interest.

In the context of globalization of the world economy and increasing international cooperation in the energy sector, effective risk management in transnational projects is becoming especially important.

Transnational energy projects are characterized by high capital intensity, long implementation periods, the involvement of multiple stakeholders, and dependence on geopolitical circumstances. The collaboration between Gazprom and CNPC (China National Petroleum Corporation) is a perfect example of largescale international cooperation: it includes the implementation of strategic projects such as the Power of Siberia gas pipeline. Strengthening regional energy security, such initiatives, however, also pose a range of risks, from financial and technological to political and environmental. Existing risk management systems often fail to fully account for the specifics of transnational energy projects: multi-tiered supply chains and cooperation, differences in the regulatory frameworks of participating countries, high dependence on the foreign policy environment, the long-term nature of investments, and their sensitivity to fluctuations in energy prices. This leads to the need to develop adaptive risk management mechanisms capable of quickly responding to changes in the external and internal environment of the project. Therefore, risk classification is becoming a necessary step in building an effective risk management system in transnational energy projects. The purpose of this study was to classify the risks arising in international cooperation using the joint Gazprom-CNPC project as a case, with an emphasis on energy transportation risks, currency fluctuations, and associated integrated business processes. The research methodological framework utilized a systems analysis to study the relationships between various risk types, risk classification and categorization methods, and a case study approach to examining specific situations within Gazprom and CNPC projects. This article develops a risk typology for transnational energy projects, taking into account the specifics of Russia-China cooperation, including the interrelationships between logistical, financial, and regulatory factors. The practical significance of this study lies in the potential application of the proposed typology to improve the risk management system in Gazprom-CNPC joint projects.

Today, it can be concluded that the man-made development model, which has virtually exhausted its resource and environmental potential, has been replaced by a sustainable development model based on a balance between economic, social, and environmental imperatives. This article presents a comprehensive analysis of the implementation of Russia’s state environmental and economic policy in the context of the transition to a sustainable development model. The purpose of this study was to assess the dynamics and effectiveness of environmental policy implementation in the Russian Federation in the context of the transition to sustainable development based on an analysis of statistical indicators for 2020–2024, as well as to identify key issues and solutions. The study is based on official statistical data from the Federal State Statistics Service (Rosstat), including indicators of environmental funding, the dynamics of hazardous hydrometeorological events, pollutant emissions, waste generation and disposal, the state of the forest fund, and the system of specially protected natural areas. The methodological basis is a systems approach, comparative analysis, and structural-dynamic analysis. This article examines the theoretical aspects of the technogenic type of development and the concept of sustainable development as an alternative paradigm.

Using statistical data for the period 2020–2024, an analysis of the dynamics of key indicators was conducted: hazardous hydrometeorological phenomena, environmental funding, pollutant emission structure, waste management, forest protection, and the development of specially protected natural areas (SPNA s). Positive trends (increased funding, transition to biological methods of forest protection) and systemic problems (increasing climate risks, a high proportion of stationary pollution sources, and a decrease in waste disposal against the background of increasing waste accumulation) were identified. Conclusions are formulated and areas for improving policy to achieve sustainable development goals are proposed. The practical significance of the work lies in substantiating priority areas for improving public policy: industrial modernization, development of waste recycling infrastructure, integration of climate risks into strategic planning, and ensuring stable funding for environmental research. The findings can be used to adjust national programs in the field of environmental protection and the transition to sustainable development.

The article presents the results of a theoretical analysis and research of marketing and the marketing mechanism of corporate structures. Under the Russian civil law, the corporate structure is relevant for commercial and non-commercial structures of various scales. The article discusses the issues of economic and social environments that affect corporate strategies and the processes of building these strategies. It also addresses the marketing mechanism and some elements of marketing used in building corporate strategies.

The article also mentions the training of marketers who can develop a marketing mechanism for individual corporations, including the level of training that ensures the quality of building corporate strategies. An important component of the article is the methodology for developing a marketing mechanism for a specific corporation, taking into account the specific features and industry affiliation of the business structure’s economic activities. The purpose of the article is to provide a theoretical analysis of general and functional research on the marketing mechanism for building corporate strategies. The research materials are based on the results of publications on the subject over the past 15 years, and the research method involves comparing general and functional knowledge about the marketing mechanism and the factors that influence the development of corporate strategies. A significant result of the study is that the traditional system of marketing knowledge is becoming outdated, and there is a lack of new knowledge, and the research results selected for preparation are based on existing methods and knowledge. Consequently, the transformation of socio-economic relations and global transformations will require more in-depth research methods and the development of new methodologies for creating a marketing mechanism for building a corporate strategy.

The relevance of the topic chosen for the analysis is determined by the fact that special economic zones in Ireland have become a noticeable factor in socio-economic transformations, having an impact on employment, regional development and the country’s integration into world economic relations. The example of the free economic zone (FEZ) “Shannon” in Ireland is of scientific and practical interest. The country has formed a model for the development of special economic zones, combining market incentives and active government regulation, which has ensured a steady flow of investment and an expansion of export-oriented production. The purpose of the study was to identify the features of the selected FEZ model, assess its effectiveness and determine the possibilities of using certain elements of this experience in other countries. The authors used a comprehensive approach combining general scientific methods (analysis, synthesis), theoretical modeling, followed by analysis and synthesis of data, including statistical and comparative research methods. During the functioning of the Shannon FEZ, the initially adopted financial and economic instruments, as special and preferential tax regimes, for example, exclusive tax holidays and exemption from duties, made it possible to attract anchor investors. With the integration of Ireland into the European Union and the growth of its economy, the focus has shifted from unique tax preferences to a nationwide competitive corporate tax rate (12.5%) and a flexible system of targeted grants. The success of the Shannon FEZ is not due to tax incentives, but to an integrated, adaptive ecosystem. This ecosystem includes developed infrastructure, cluster specialization, access to global transport networks, the availability of qualified personnel and effective public administration capable of reconfiguring support mechanisms in accordance with the long-term development goals of the region.